18th July 2012

LYME REGIS: Cheeky new shop grabbing attention

A NEW shop in Lyme Regis has been grabbing the attention of many passers-by since opening in May.

The fun, colorful displays and unique underwear sold at Cheekies in Church Street has proved a hit, and owner Billy Mahon said he’s had positive reviews from all his customers.

Mr Mahon opened Cheekies in the former InSPARation Youth Cafe. He originally moved from Manchester to Lyme temporarily with his wife, Gillian, to help look after her father who lives in the Abbeyfield Residential Home. But several months later the couple are still here so decided on opening an underwear shop, selling similar products to those they used to sell on market stalls in Manchester.

Cheekies carries a wide range of micro-fibre underwear in all colours and sizes. It has a similar feel to cotton but doesn’t hold moisture and stretches to fit all shapes comfortably.

Mr Mahon said it’s “essential and fun” and his shop “brightens up the town” as there was nothing else like it in Lyme.

He said locals have been very supportive since opening but he is hoping to get a higher footfall of passers-by when the summer season really kicks in.

As well as selling underwear, Cheekies also offers men’s and women’s accessories, jewellery and perfumes and aftershaves.

The shop is open seven days a week but does not have set opening times. However, a phone number is listed on the door for queries over opening times.