1st April 2010

BRIDPORT: Dorset holiday parks to ask: 'How did we do?'

HOLIDAYMAKERS to Dorset will have the chance to pass judgement on the holiday parks they visit this year - thanks to a national appraisal scheme set up with the help of a Bridport park owner.

Martin Cox of Highlands End Holiday Park is chairman of the working party set up to develop the scheme by the park industry's body BH&HPA (British Holiday & Home Parks Association).

Special feedback questionnaires appearing on park websites and in print will allow guests to rate their stay, and to say what they felt about the standards on offer.

Their views - on everything from park lighting to the quality of the pool - will be used to help create a national blueprint for the perfect park holiday experience.

Martin said: “Holiday parks are very important to the economy of rural and coastal areas such as Dorset, and the scheme’s aim is to give parks a better focus on what their customer’s value most,” he commented.

"I hope that Dorset park owners and managers will help lead the way by adopting the scheme as it is ultimately their businesses and the region as a whole which will benefit,” he added.

As well as being able to see how they measure up against UK averages, Dorset parks will be able to pick up on their own guests’ special likes and dislikes.

Martin says that BH&HPA, of which he is a former national chairman, predicts that around 80 million nights will be spent on holiday parks in 2010.

The year-on-year increase in numbers, he believes, suggests that the industry is measuring up to consumers’ expectations, but he hopes that the new feedback system will allow parks to fine-tune their product for the guests they attract, and to remedy anything which guests feel needs attention.

Completing the form should take no more than ten minutes, and guests will be able to opt-in to a £1,000 cash draw which will take place later this year.

The survey can be completed anonymously, but there is an opportunity for holidaymakers to provide contact details if they would like a response from the park to their comments.

Nearly 3,000 UK parks in membership of BH&HPA are able to offer the feedback facility to guests, and will publicise the form on their websites and in literature.

BRIDPORT: Dorset holiday parks to ask: 'How did we do?'

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